Discussing culture @ Brammer.  Munich & Birmingham, January 2017

Change, Culture and Engagement

AXA Ireland, Dublin , January 8, 2018

Here is a summary of the main tools that we discussed during our session in Dublin.  I hope you can put them to good use.  It was a real pleasure to meet you!


Profit on purpose

We all need to have a sense of purpose to engage with what we do.  Making profit your purpose is never enough.  A strong purpose will focus us on what we can give (rather on what we get).   A culture based on a 'giving' purpose is more sustainable, motivating and able to drive people together.

Leadership vs. Victimship

Here is a more useful and inclusive definition of Leadership:

Leadership is having the courage to create changes that add value.
(Victimship is to do nothing about it, because you have a reason)