Changing Culture to Drive Strategy
It was a pleasure to join you in an exploration on how to quickly change the culture of an organisation. To help you remember our conversation, here are the three main points. I hope you can put these to good use, both your in your personal life and at Brammer.
1-Don't just talk about change
Listing values and behaviours may create awareness, but it does not help people change. Behaviours are outputs, so it is key to change the inputs, which are our Beliefs and there are specific tools to do this (ie. Thinking Traps).
So, favour conversations that inform beliefs and avoid too much talk about how people should behave. Try to understand what their thoughts are around those behaviours and help develop the right Beliefs, which will help people do what's important.
2-Create a shared purpose
We all need to have a sense of purpose to engage with what we do. Making profit your purpose is never enough. A strong purpose will focus us on what we can give (rather on what we get). A culture based on a 'giving' purpose is more sustainable, motivating and able to drive people together.
3-Use courage, not time
Aligning Beliefs, Intentions, Promises and Actions can take some courage, but it is the key to drive change in a particular direction.
Avoid relaying in the hope that time will eventually give you the culture you need. It will take concrete alignment action for the culture to shift, and it will happen very quickly!