Continuing the conversation

Work Matters - London Business Forum

It was good to share time discussing how we can make culture our most powerful business strategy. To help you remember our conversation, here are the three main points.  I hope you will apply these both in your personal and professional lives.

1-Don't just talk about change

Listing values and behaviours may create awareness, but it does not help people change.   Behaviours are outputs, so it is key to change the inputs, which are our Beliefs and there are specific tools to do this. 


So, favour conversations that inform beliefs and avoid too much talk about how people should behave.  Try to understand what their thoughts are around those behaviours (use ethnography more than surveys) and help develop the right Beliefs, which will help people do what's important.

2-Create a 'giving' purpose

We all need to have a sense of purpose to engage with what we do.  Making profit your purpose is never enough.  A strong purpose will focus us on what we can give (rather on what we get).   A culture based on a 'giving' purpose is more sustainable, motivating and able to drive people together.


3-Use courage, not time

Aligning Beliefs, Intentions, Promises and Actions can take some courage, but it is the key to drive change in a particular direction.

Avoid relaying in the hope that time will eventually give you the culture you need.   It will take concrete alignment action for the culture to shift, and it will happen very quickly!

Culture is like height - measuring it won’t make you taller